Yael Cohen Braun
Yael made her mother a t-shirt that read “Fuck Cancer” not long after her mom's first surgery in 2009. She never thought she'd wear it out of the house — but she did, and a movement began. Encouraged by the responses of strangers, Yael launched the charity Fuck Cancer to evangelize early detection, which saved her mom’s life. Fuck Cancer teaches young people how to educate their parents about the disease; 90 percent of cancers are curable if caught in stage one. The charity uses edge, humor and provocative online campaigns to reach Gen C — "generation content" — through social media. Its campaign "The Cancer Talk" has been watched more than 54 million times, and its work has been supported by actors and musicians including Sophia Bush, Adrian Grenier, Ed Sheeran, Sarah McLachlan, Kid Rock and others. In 2012, Fast Company named Yael one of the magazine’s "100 Most Creative People in Business." She has shared Fuck Cancer's mission at events including Summit Series, the Clinton Global Initiative, Big Omaha, TEDWomen and the United Nations Nexus Conference. Born in South Africa and raised in Vancouver, Yael is the recipient of the Queen's Diamond Jubilee Medal, and she and the charity have been featured in media outlets such as CNN, Forbes and MTV.
Yael’s latest project is StandWith, a care management app that coordinates help from friends and family for recovering patients and their caregivers. She will continue working at the intersection of health and technology during her d.school fellowship, to accelerate the impact of human networks for care and disease prevention.