Batman is my favorite superhero.
Beneath the tragic life story, the brooding and the money -- the infinite gobs of Wayne Enterprises money -- is a human being. He can't fly, he doesn't have a magic ring, he can't breathe under water and webs don't shoot out his hands. He has a secret identity and buys and makes really cool tools.
Often, at the d.school, we run an exercise where we ask participants in a class, workshop or event to tell everyone around them what their superpower is. The exercise calls on people to identify an aspect of themselves that they would consider to be their superpower. I love the exercise, especially since my favorite superhero's superpowers are his wit, drive and, well, gobs of money.
Where am I going with this?
We're going to SXSW this year and our presentation is titled "The Next Great Superpower". The presentation is the brainchild of the d.school's Justin Ferrell and IDEO.org's Sean Hewens. They will be joined by Erin Barrar of IDEO.org, Alaine Newland and Jason Rissman of IDEO and Tran Ha and me from the d.school.
Here's the description:
OK. So you want to change the world. We salute you, changemaker. But how are you going to do it? How are you going to effectively design a better world?Justin (Stanford d.school) and Sean (IDEO.org) will share a bit about their experiences as corporate lawyers and Washington Post journalists turned human-centered designers, highlighting some of their failures along these paths as proof that a burning desire to change the world is just the first step in becoming a true human-centered designer.Human-centered design is a creative approach to problem solving. One that starts with people and ends with meaningful solutions rooted in the real needs of the world around you. Best of all, the super power of human-centered design is found right there inside each and every one of us. Capes are optional for this interactive session!
So, if you are planning on attending SXSW, we look forward to seeing you at Trinity Hall on 311 E 5th St. in Austin. We'll be jamming on Monday, March 16 from 10:30-11:30 a.m. on this great superpower we all stand to possess -- a perfect post-breakfast-taco event.