I am currently in the middle of writing another, longer piece (well, two really), but I was reminded of something I often forget in design work: introduce fun constraints during brainstorming.
Often, we think of constraints in negative terms. They are limits or boundaries that introduce an opportunity for judgment and correction. But constraints can be really fun and spark ideas your mind may not otherwise settle on. I even wrote about one this week centered around a famous fast-food chain.
Here are some others I have heard today during a class visit:
- All new ideas must involve a tree
- Everything must be pink
- It has to cost $1 million
- It must involve a microchip
The list goes on. When was the last time you introduced a design constraint during a brainstorm? Let us know in the comments.