The fellowship marked the longest of Fred’s collaborations with the d.school, which go back to its earliest days in 2005. Fred brought a wealth of knowledge to the program and his fellows cohort through his experience applying design as a senior vice president at Fidelity Investments, where he’s designed customer experiences for over 20 years.
The project: Designing for people with aging parents -- a portfolio
Fred has undertaken several projects this year— all focused on helping families have difficult conversations and meeting the pressing needs of individuals with aging parents. Fred has, to that end, brought Fidelity staff to the d.school to collaborate with students, and he convened radical collaborations between large companies in disparate industries. Fred taught three classes, including “Law by Design” with colleague Margaret Hagan, which focused on family conversations around end-of-life planning. He conducted a workshop on the topic of aging with employees from Fidelity, Citrix, Nordstrom and JetBlue. And he most recently held a workshop in collaboration with the Stanford Center on Longevity that addressed the myths of retirement.
Throughout the fellowship, Fred acquired new design thinking tools and methods to deepen his knowledge of the process and its potential applications. He looks forward to taking that knowledge back to Fidelity, where he will convert his office into a conference room and work side-by-side with his team in their incubator space. Fred will continue to collaborate with the d.school. But most importantly, he will use what he’s learned this year to drive Fidelity’s work on end-of-life planning, so that “we are doing something meaningful to meet the needs of families and aging families.”
Fred is a 2013-2014 d.school fellow and can be found at @fleichter.