We're back with another edition of 'Design in 9' -- our series on the d.school fellows and their response to five questions around their experience. Since we've started the series, we've accumulated the songs, as promised, in a playlist on Spotify. We will continue to add to this as we publish the remaining pieces in the series.
Now, without further ado, Guido Kovalskys answers five questions on his work in design. Guido is a "serial entrepreneur" who has centered his design challenge around how teachers share information. Here are his responses to our Design in 9 questions:
1. What is the most important thing you have learned about design thinking?
Prototype to learn. Never stop prototyping. My motto is BAB (be always in beta).
2. What is your favorite song to play when leading a design workshop?
Garota de Ipanema. (bossa nova, tom jobim)
3. What is the best way you have found to achieve flow in your work?
If i need to deliver: Start with a deadline.
If i want to brainstorm: Trail running
4. What is your top tip for empathy interviewing ?
Start with a joke, and find the right moment to share a very personal story.
5. What is the hardest part of the design-thinking process?
Make sense of scattered data (define).