So, another Tuesday is upon us. This means another #dchat at 6pm PT tonight! This week's topic: design in storytelling. Your host: me. There are so many new ways to capture and convey stories. I was struck last night while reading quotes from Isabel Allende on writing that this is a field not only ripe for design but that also serves as its lifeblood. I first became aware of this during a Spark Camp gathering around storytelling I was fortunate enough to attend earlier this year.
Then, yesterday during d.bootcamp, we participated in exercises to highlight the importance of stories in the human-centered design process. This included exploring how stories tend to begin ("There was that one time..."), the requirement that there be a problem and a resolution, and the role stories play in defining culture. Anne Fletcher, a lecturer at Stanford who is teaching ME 277: Graduate Design Research Techniques this winter, led the exercises. Her lecture raised a number of questions for me around the future of storytelling and what it could mean for the ways journalists report, companies share information and books are written and distributed.
I hope tonight's #dchat provides an opportunity to explore some of these concepts. I don't profess to have all of the answers, but I can guarantee I have plenty of questions and topics I'd like to explore with you. Here are a few to get us started:
- Does the press release have a place in the modern storytelling landscape? Is it in need of a re-design? If so, what could it look like? - Should companies hire in-house, professional storytellers? How could one go about designing that role? - Smartphones or notebooks: Which one works best for capturing a story? - Twitter, e-books, blogs or the good ol' dead-tree method: How do you like to get your stories? - Writing daily & design: Does writing daily make you a better designer?
Now, of course, a heart-felt "thank you" goes out to everyone who joined us last week. We had d.school Fellow Anne Gibbon on tap to discuss neuroscience and its potential role in freeing people up to be more creative in the design thinking process:
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