The saying goes in Hollywood that a film can be only two of these three things: quick, cheap or good. It cannot be all three. If a movie is quick and good, it has to cost a fortune. If it's quick and cheap, it can't be very good. If it's cheap and good, it probably took a while to make. Now, it's also possible to lack all three things. But let's set that aside for the time being.
Scott Doorley, the d.school's creative director, gave a lecture for the Bootcamp class where he introduced the Tinseltown adage. But does it still hold true today, now that nearly everyone has a high-definition camera in their pocket? Also, what happens when one or two of the three categories is mandated to be true?
For example, what if you are told you can only use your phone to take a video and that the video has to be two minutes long -- in other words, quick and cheap. If everyone approaches the video with that understanding, then there is a possibility that, among the cluster of videos submitted, one or more is good. YouTube is chock full of videos that are quick, cheap and good. Remember "Charlie bit me"?
[youtube id="_OBlgSz8sSM" mode="normal" align="center"]
Granted, most of the videos in YouTube's most popular list via ReadWriteWeb are music videos, and "good" is a subjective term. But now there are Vines and Instagram videos -- the spectrum is much more broad today than it has ever been. This is good news for designers who rely on videos, leveraging the power of the medium to convey their ideas.
So, the next time you try to capture 10 weeks or even 10 months of design work in one video, don't think you have to compromise. It's possible to make something quick, cheap and good.