Jason Mayden

Jason grew up on the South Side of Chicago in the 1990s, when Michael Jordan and the Bulls ruled the NBA. Since 4th grade, Jason dreamed of designing Air Jordan basketball shoes. He majored in industrial design at the College for Creative Studies in Detroit, Mich., became the first design intern at the Jordan Brand at Nike, and worked with the company for more than 13 years.

As the senior design innovation lead for Jordan Brand, Jason created strategic footwear platforms for athletes including Chris Paul, Derek Jeter, Carmelo Anthony and, of course, MJ. During this time, Jason designed the 2009 Air Jordans. After earning a Master’s degree in management as a Sloan Fellow at Stanford, he returned to Nike as its global director of innovation for digital sport, the team that designed the FuelBand. He then served as the senior global design director for the Jordan Brand for two years, until he left Nike in November to take on a personal challenge. Jason is a husband and father of two children, and when his nine-year-old son was experiencing rapid weight gain due to food allergies and intolerances, Jason saw first-hand its psychological effects. At the d.school, he will continue his new work combatting childhood obesity, with a focus on consumption behavior and family play.